Denver contractors: furnace country with Colorado-priced leads

What Colorado leads cost

In SearchLight's March 2026 sample, Colorado was one of the four most expensive states for Local Services Ads, with Washington, Colorado, Arizona, and Florida all at $65 or more per unique lead and topping out just above $75. The author calls the state cut directional because sample sizes differ by state (source).

For HVAC search ads, MB Adv Agency's 2026 dataset shows Colorado cities ranging from about $9.25 to $31.50 per click, averaging $17.85. That's Google Search ads, not LSA, with observed and modeled data mixed (MB Adv).

Why it matters now: Under Google's current rules, a call you miss during your business hours is a chargeable lead once the caller stays on the line for more than 20 seconds, and a business-hours voicemail or automated greeting is "treated as a connected call" (Google Local Services Help).

When the calls stack up

Cold snaps are the crunch for Denver shops. Furnaces that limped through fall quit the first subzero night, and frozen lines show up a day or two later as the thaw starts. The office can't answer everything, and callers who hit voicemail move down the list.

Here's an illustration, not data. On a cold-snap Monday, 12 business-hours calls ring out. At Colorado's directional $65-plus per lead, that's at least $780 in possible charges in one day, plus the jobs that went to a competitor. KeptRing answers every overflow call, marks no-heat calls urgent, and emails you the details.

Try it before the first deep freeze

Call (317) 558-7718 to hear the demo. Start with a free 14-day pilot, then $197/month per line if you keep it. No card to start, month-to-month, cancel anytime. Lead summaries come to you by email after every answered call; texting isn't live yet. Email to start a Denver pilot.