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Dallas–Fort Worth, Texas · HVAC, plumbing & electricalDallas–Fort Worth: a market that punishes missed calls in both directions
In short: DFW gets about 106 days a year at 90°F or hotter, plus hard freezes like February 2021, when temperatures stayed at or below freezing for 139 straight hours. HVAC search clicks here are among the priciest in the country. KeptRing answers overflow and after-hours calls so the leads you pay for get a real conversation.
Areas include Dallas, Fort Worth, Arlington, Plano, Irving, Frisco, McKinney, Denton.
One of the priciest HVAC ad markets in the US
In MB Adv Agency's 2026 HVAC dataset of 176 cities, four DFW cities rank in the top ten for cost per click: Dallas and Irving at about $45, Fort Worth at $41.50, and Arlington at $41. Those are Google Search ads, not Local Services Ads, and the dataset blends observed and modeled data (MB Adv). Still, it tells you how hard local shops compete for the same emergency calls.
For Local Services Ads specifically, Texas wasn't named among the most or least expensive states in SearchLight's March 2026 state cut, and we found no published DFW-only LSA price. National averages are the best public benchmark:
| Trade | Feb. 2026 cost per lead | Mar. 2026 cost per unique lead |
|---|---|---|
| HVAC | $51 | $56.39 |
| Plumbing | $57 | $58.89 |
| Electrical | $39 | $43.84 |
Two peak seasons, not one
Summer: June to September
NOAA normals for DFW Airport show about 106 days a year at 90°F or above, 20 at 100°F or above, and roughly 2,824 cooling degree days (NOAA). AC calls stack up from June on, often all at the same time.
Winter: freezes that break pipes
The same station averages about 29 nights a year at or below 32°F. In February 2021, DFW stayed at or below freezing for 139 consecutive hours and hit −2°F on Feb. 16 (NWS Fort Worth). Dallas Water Utilities reported more than 1,000 private pipe bursts by Feb. 18 (Dallas Business Journal).
Spring adds severe storms (May is the wettest month at DFW, about 4.8 inches), which bring power surges, damaged service masts, and sump and drainage calls.
What a missed call costs you in DFW
Under Google's current rules, a call you miss during your business hours is a chargeable lead once the caller stays on the line for more than 20 seconds, and a business-hours voicemail or automated greeting is "treated as a connected call" (Google Local Services Help).
During a freeze or a heat wave, a plumber or HVAC shop can get more calls in an hour than it can answer in a day. Each caller who waits more than 20 seconds can turn into a billed lead, and most of them will keep dialing until somebody picks up. KeptRing makes sure that somebody is your company. It takes the name, address, problem, and urgency, then emails you a summary so you can call back in priority order.
It won't quote prices or promise a time, and it won't change what Google bills.
If a caller reports gas, CO, or sparks
Atmos Energy serves most of North Texas. KeptRing tells a caller who smells gas to leave right away without using switches or flames and, from a safe distance, call 911 and Atmos Energy's 24-hour line at 866-322-8667.
A carbon monoxide alarm gets the same instruction: everyone out, then call 911 from outside. For sparking, a burning smell, or anyone hurt, callers are told to get to safety and call 911. During a freeze, a caller with water pouring from a burst pipe is asked whether they know where the main shutoff is, and the call is flagged urgent. KeptRing gives no repair steps on these calls and flags them urgent in your summary. KeptRing is not an emergency service and doesn't replace 911, the utility, or your own on-call line.
Start before the next freeze
Hear the receptionist on the demo line at (317) 558-7718. Start with a free 14-day pilot, then $197/month per line if you keep it. No card to start, month-to-month, cancel anytime. Lead summaries come to you by email after every answered call; texting isn't live yet. Email tom@keptring.com.
Sources
- MB Adv Agency, "HVAC PPC Statistics 2026." Google Search ads (pay-per-click), not Local Services Ads; a mix of observed campaign data and modeled estimates. https://www.mbadv.agency/ppc-industry-statistics/hvac-ppc-statistics
- SearchLight Digital, "Google Local Service Ads Cost Per Lead by Trade (2026)," Feb. 2026 data, 888 contractors. https://searchlightdigital.io/google-local-service-ads-cost-per-lead/
- Jon Torrey (SearchLight), "Google Local Service Ads Benchmark: March 2026 (By Trade)," Mar. 26, 2026. State figures are labeled directional by the author. https://thedatadriventrades.substack.com/p/google-local-service-ads-benchmark
- NOAA NCEI, U.S. Climate Normals 1991–2020, Dallas/Fort Worth Intl. Airport (station USW00003927). https://www.ncei.noaa.gov/access/us-climate-normals/#dataset=normals-annualseasonal&timeframe=30&station=USW00003927
- National Weather Service Fort Worth, "February 2021: Historic Winter Storm and Arctic Outbreak." https://www.weather.gov/fwd/Feb-2021-WinterEvent
- Dallas Business Journal, "Water pipe bursts in DFW expected to get 'exponentially worse'…," Feb. 18, 2021. bizjournals.com
- Google Local Services Help, "How leads work." https://support.google.com/localservices/answer/7195435?hl=en
- Atmos Energy, "Recognizing a Leak." https://www.atmosenergy.com/safety/recognizing-leak/
Sources checked Oct. 15, 2026. Lead-cost figures are third-party benchmarks, not KeptRing results; your own Google Ads Leads page is the real number. Worked examples are labeled as illustrations. KeptRing isn't affiliated with Google or any utility named here.
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